European Professional Club Rugby has announced the launch of a new comprehensive fan experience programme for the Investec Champions and Challenge Cup Finals which will be delivered by The Mike Burton Group.

The launch of Destination Champions Club will enable fans to guarantee the complete package to see the Investec Champions Cup and Challenge Cup finals, starting in Cardiff in 2025 and Bilbao 2026.

They will be able to secure tickets, overnight accommodation, travel and enjoy once in a lifetime memories.

These opportunities include pitch side and changing room access in the run up to the finals and exclusive access to events in the Fan Zones.

The official ticket-inclusive travel programme will be delivered by a new partnership between EPCR and the Mike Burton Group, a leading provider of rights holder branded supporter travel experiences, and part of Destination Sport Group, a global sports travel business.

Jacques Raynaud, CEO of EPCR said:

“We are thrilled to launch our very first fan travel packages for the Cardiff 2025 Finals. It is a significant year for EPCR, 30 years on from the first edition of our competition, and we look forward to welcoming fans in their thousands to the rugby heartland of Cardiff in May 2025.

“EPCR competitions are synonymous with travelling to new places, revisiting favourite rugby cities, meeting old friends and making new friends, all with a love of rugby in common. Destination Champions Club provides a place where our fans can easily access the great experiences that are such a key part of our competitions.”

“The fan travel packages will offer more to fans than simply the matchday experience. This is part of our continued commitment to make the experience of EPCR competitions every more premium, unique and memorable for fans – and the 30th season Finals back where our competitions began in Cardiff will certainly be an experience not to miss.”

To find out more about Destination Champions Club click HERE