Silverstone has partnered with Destination Sport’s Mike Burton Group to launch Silverstone Stays, a new fan travel programme giving fans more choice and convenience when planning their British Grand Prix experience from 2027.
The programme, Silverstone Stays, will provide ticket-inclusive travel and accommodation options for one of the most iconic Formula 1 races in the world.
The programme will bring together official British Grand Prix tickets, overnight accommodation and transfers to Silverstone in a range of ticket-inclusive packages, helping fans turn race weekend into a longer UK getaway.
Fans will be able to choose two, three, four or five-night stays in London, Oxford, Birmingham, Bicester and Milton Keynes with circuit transfers and official tickets included across the Grand Prix weekend.
The partnership brings together Silverstone, home of the Formula 1 British Grand Prix, and the Mike Burton Group, a Destination Sport business that specialises in creating brand-led fan experiences for major sporting events and governing bodies, including the British & Irish Lions, England Rugby, Scottish Rugby, EPCR and The R&A.
Hannah Grosvenor, Sales Director at Silverstone, said:
“Delivering an exceptional fan experience is at the heart of Silverstone’s commitment, and that starts long before fans arrive at the circuit. The British Grand Prix is a highlight of the summer, and Silverstone Stays will make it easier for fans to plan their trip by bringing tickets, accommodation and transfers together in one package. We’re delighted to be working with the Mike Burton Group to give fans greater choice and flexibility, making it easier to make the most of their weekend, whether they’re experiencing their first Grand Prix or returning to Silverstone year after year.”
Justin Hopwood, Chief Executive Officer of Destination Sport, said:
“We’re thrilled to partner with Silverstone to unlock new opportunities around one of the biggest events in UK sport. Silverstone continues to push the boundaries of fan experience and engagement. Silverstone Stays will help bring the British Grand Prix to new and existing audiences, offering fans more than just race-day attendance and creating opportunities to make their visit even more memorable.”
To find out more about Mike Burton Group and Destination Sport’s leading sports travel services, click HERE.
