Global sports travel specialists Destination Sport Group has taken the next step in its North American expansion, appointing Jeremy Parkins to the role of President – North America.
With a presence across 14 countries, Destination Sport Group is a global leader in sports travel with expertise in travel management for elite sports organisations, fan experiences, youth development tours, hospitality and VIP programmes, endurance and participation travel, and global destination management.
During the past 18-months, Destination Sport has made significant investment into expanding its North American footprint, now holding headquarters in Atlanta, GA and offices in Boston, MA. Destination Sport’s current operations in North America focus on its Destination Sport Travel (travel management for elite sports organisations), inspiresport (youth development tours), Sportsbreaks.com (travel packages and experiences for sports fans) and Destination Sport Experiences (mass-participation travel across cycling, running and triathlon) divisions.
Transitioning from his existing role as North American Chief Operating Officer for two of the Group’s divisions – inspiresport and Sportsbreaks.com – Parkins will lead Destination Sport’s expansion within U.S. and Canada, focusing on new business and strategic growth opportunities across all divisions.
Parkins brings 17+ years of sports industry experience including 12+ years with the Columbus Crew of Major League Soccer as the Executive Director of the Player Development System and Senior Director of Business Operations.
In 2018, Parkins joined Definition XI (trading as Generation adidas International) as Chief Operating Officer, becoming key to the company’s strategy and operations. In 2021, as Generation adidas International became part of inspiresport, Parkins continued to support the businesses’ fast-paced growth, also overseeing additional projects for Destination Sport Group including the North American launch of Sportsbreaks.com and a new group-wide partnership with Major League Rugby.
Destination Sport Group Managing Director Paul Hemingway commented,
“Jeremy has been a significant part of the business since Generation adidas International became part of inspiresport in 2021, and during that time has also played an important role within the expansion of wider Destination Sport Group into North America.
“We are excited to welcome Jeremy into this role, to focus on leading our North American strategy and development, leveraging his sports industry expertise and network as we seek to provide a best-in-class travel solution for North American sports organisations and consumers.”
On his new role, Jeremy Parkins added,
“I’m thankful for the opportunity and look forward to working with the entire Destination Sport Group staff to expand our footprint across North America, and globally.
“Destination Sport Group is recognised as a global leader in sports travel and I’m confident that as we expand in North America, the scale, scope, and quality of the services we offer will be eye-opening.”
