Rights holder branded fan experiences
Mike Burton Group creates brand-led travel programmes for rights holders and governing bodies that deliver premium ticketing and event experiences across the world.
Long-term brand association means they own the fan experience for their partners, creating deeper value and connections through travel and ticketing. They protect, enhance and grow the brands they represent through every consumer touchpoint.
England Rugby Travel
England Rugby Travel creates and delivers supporter travel experiences to all major tournaments around the world, including the Men’s and Women’s Six Nations Championships and Rugby World Cups.
As England Rugby’s official travel company, their ticket and travel packages provide access to the England team, legends and experiences at England Rugby House that are not available anywhere else.
Lions Rugby Travel
Lions Rugby Travel is the British & Irish Lions’ very own travel company. Created in partnership by Mike Burton Group and the British and Irish Lions, the company provides ticket-inclusive travel packages for the world’s most iconic rugby tour.
Lions Rugby Travel is the team behind the team, creating the Sea of Red that sweeps through Australia, New Zealand and South Africa every four years with an unrivalled range of ticket-inclusive packages alongside groundbreaking, exclusive fan experiences such as Lions Den and Lions Theatre.
Destination Champions Club
Destination Champions Club is a complete fan experience programme for the Investec Champions and Challenge Cup Finals, created by Mike Burton Group in partnership with EPCR.
The official ticket-inclusive travel programme includes tickets, accommodation and travel to the greatest showpiece weekend in club rugby. It brings fans closer to the action with unforgettable experiences, including stadium tours and changing room access.
The Open Experiences
In partnership with the R&A, Mike Burton Group delivers official ticket, travel and experience packages for the oldest major in golf – The Open Championship.
Launched in January 2025, The Open Experiences redefines how fans can experience Britain’s major golf tournament, delivering a brand-led fan experience with accommodation, travel, ticket and experience packages, including tee times at fabulous courses.
